Our most advanced dual‑camera system ever.
Durability that’s front and centre. And edge to edge.
A lightning-fast chip that leaves the competition behind.
A huge leap in battery life you’ll notice every day.
iPhone 13
Your new superpower.
New Pink, Blue, Midnight, Starlight, PRODUCT(Red)
Ceramic Shield, tougher than any smartphone glass
iPhone 13 6.1″
iPhone 13 mini 5.4″
Super Retina XDR display
Water resistant
Durable flat-edge design
Camera
How did we get such a huge camera upgrade to fit?
By thinking diagonally
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest
Wide camera sensor.
We also made room for our sensor-shift optical image stabilisation.
And we equipped the Ultra Wide camera with a faster sensor.
New Ultra Wide camera
reveals more detail in the dark areas of your photos
New Wide camera
captures 47% more light for better photos and videos
New sensor-shift optical image stabilization
keeps shots steady even when you’re not It even fits in iPhone 13 mini
Cinematic Mode
iPhone went to film school, so you don’t have to.
Filmmakers
use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies.
Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode
automatically creates beautiful depth effects and focus transitions
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them.
can also anticipate when a prominent new subject is about to enter the scene and automatically shifts focus when they do.
Now you can effortlessly create videos that look and feel like the movies.
You can even adjust the depth effect after you shoot
Want to change the focus or adjust the blur after shooting wraps?
No problem.
iPhone lets you do it with a few taps and swipes.
Even pro movie cameras can’t do that.
Cinematic mode shoots in Dolby Vision HDR Camera Gallery
Take a great photo without lifting a finger.
OK, one finger
Night mode senses
low-light scenes and automatically adjusts to take bright, clear photos with amazingly rich colours.
Portrait mode artfully blurs the background to put the focus on your subject.
You can try out six creative lighting effects with a swipe.
Smart HDR 4 now recognises up to four different people in a scene and optimises contrast, lighting and even skin tones for each one.
So everybody looks their best.
Deep Fusion activates in mid- to low-light scenes.
It analyses multiple exposures pixel by pixel to capture the subtlest textures, patterns and details.
The Ultra Wide camera gives you a wide field of view even when you’re up close to what you’re shooting.
So you can capture more of the scene without stepping back.
Memories are automatic slideshows created from meaningful moments in your photo library.
Personalise them with your own look and feel — or even a soundtrack from your music library.
Photographic Styles A camera with a style all your own.
Introducing Photographic Styles
Styles are smart enough to do things like boost or mute colours while keeping skin tones natural
Photographic Styles create a personal look for your photos.
But unlike filters, styles selectively apply adjustments to the right areas, while preserving skin tones.
Choose Vibrant to make photos bright and vivid.
Rich Contrast for darker shadows and deeper colours.
Warm or Cool to accentuate golden or blue undertones.
Preset, ready, go!
Just choose a style once — like Vibrant, shown here — and your photos will automatically have that look TrueDepth Camera
A front camera that doesn’t take a back seat.
The TrueDepth camera system
has all the latest features from the back cameras: Cinematic mode
Photographic Styles Dolby Vision HDR recording Portrait mode
Night mode selfies Smart HDR Deep Fusion and more for a whole new stratosphere of selfies.
A15 Bionic and the TrueDepth camera
also power Face ID, the most secure facial authentication in a smartphone
2x the storage iPhone 13
starts at 128GB for all your photos and videos
Photos app open on iPhone showing the Photos Library.
Super Retina XDR display Super-bright
Our OLED display gets 28 per cent brighter, up to 800 nits, so it’s easier to see in full sunlight.
And it still goes up to 1,200 nits for HDR content.
You’ll notice bright whites, true blacks and every shade in between.
Yet the display conserves power better than ever.
Super-colourful
iPhone 13 features a cinema-standard wide colour gamut, displaying colours just as filmmakers intended.
And with precise colour accuracy, everything on the screen looks remarkably natural.
Super-sharp The Super Retina XDR display
has an ultra-high pixel density, so photos, videos, text — whatever you’re viewing — looks extra sharp.
And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Battery Raises the bar
Up to 2.5 hours more battery life on iPhone 13.
Up to 1.5 hours more battery life on iPhone 13 mini.
A15 Bionic is a speed-boosting,
A15 Bionic is a camera-elevating,
A15 Bionic is a power-optimising,
A15 Bionic is a privacy-protecting,
A15 Bionic is a game-changing chip.
The lightning-fast A15 Bionic
powers Cinematic mode, Photographic Styles and more.
Its Secure Enclave locks down personal info like your Face ID data and contacts.
And it’s more efficient, helping to deliver longer battery life.
Up to 50% faster CPU than the competition Up to 30% faster graphics than the competition
The only smartphone chip faster is in iPhone 13 Pro iOS 15 In touch.
In the moment. iOS 15 lets you keep the conversation going while sharing movies, music or whatever’s on your screen directly in FaceTime.
Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand.
And interact with text in images to quickly send email, make calls, get directions and more.
Privacy Privacy is built in.
iPhone helps put you in control of your personal information.
For example, Privacy Nutrition Labels help you see how apps use your data.
Apps need your permission to track your activity across other companies’ apps or websites.
And that’s just for starters.
Environment Good design is good for the planet.
Our stores, offices, data centres and operations are already carbon-neutral.
By 2030, our products — and your carbon footprint from using them — will be too.
This year, we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic.
And our established final assembly sites now send zero waste to landfill.
A phoneful of fun.
Stream songs, albums and curated playlists.
Catch the programmes everyone is raving about.
Discover exciting new games.
Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.
Multiply the magic.
Everything you love about your iPhone gets even better when you use it with a Mac, iPad or Apple Watch.
It all just works together — seamlessly.
Answer a call on whatever is close at hand.
Take a photo on your iPhone and watch it instantly appear on your Mac.
And see all your texts, all the time, on all your devices.
