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Apple iPhone 12 Pro Max Dual Sim 256GB 5G (Gold) HK spec MGC63ZA/A

It’s a leap year.
US$1,349.00
Brand: Apple
Code: AP03528
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"It’s a leap year.

A14 Bionic rockets past every other smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.

Less bezel, more screen.

iPhone 12 Pro Max

6.7” Super Retina
XDR display

Kicks glass

Ceramic Shield, tougher than any smartphone glass

Surgical-grade, stainless steel.

Blows other phones out of the water.

Industry‑leading IP68 water resistance

Four finishing touches.

Pacific Blue, Gold, Silver and Graphite

A14 Bionic
The only thing even close was our last chip.


A14 Bionic is the first 5-nanometre chip in the industry, with advanced components literally atoms wide. Forty per cent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.

Up to 50% faster
CPU and GPU than any other smartphone chip

11.8 billion
transistors

First 5nmchip in the industry

Up to 80%
faster Neural Engine

16-core
Neural Engine

Up to 70% 
faster machine learning accelerators

Generations ahead of any other smartphone chip

LiDAR technology

Scans the surface of Mars. And now your living room.NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro Max uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultra-fast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.

The technology used for NASA Mars landing

A depth map in nanoseconds

Pro camera system
A new day for Night mode.


Night mode comes to both the Wide and Ultra Wide cameras and is better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 per cent more light for greater detail and sharper focus day or night.

Wide camera with ƒ/1.6 aperture captures 27% more light

New 7‑element Wide lens for edge‑to‑edge sharpness

New OIS makes 5,000 adjustments per second

LiDAR delivers up to 6x faster autofocus in low light

87% better 
low‑light photos

5x optical
zoom range

iPhone 12 Pro Max. Camerus maximus

The bigger iPhone maxes out the Pro camera system. A 47 per cent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.

87% better low‑light photos

Bigger 1.7μm pixels

New sensor-shift optical image stabilisation

Portraits that come out at night.

Night mode portraits on the Wide camera give you vivid colour as well as beautiful bokeh that accentuates lit buildings and street lights — any background lights.

Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic colour throughout the room.

Deep Fusionkicks in for low- to mid‑light scenes. The Neural Engine analyses multiple exposures pixels by pixel to bring out unprecedented detail in the magnifying glass, the woman and the wall.

Portrait mode, fine-tuned.

Even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.

More detail. In the blink of AI.

Smart HDR 3 automatically refines highlights, shadows and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.

Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock while staying true to the subtle blues of the sky.

Smart HDR 3 dials in the white balance and the seafoam holds its shape and definition despite all the motion.

Beyond faces, Smart HDR 3 uses machine learning to recognise scenes so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.

Shot on iPhone 12 Pro Max.

2.5x optical zoom on the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.

Bigger pixels on the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.

Colors are remarkably true to life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.

A snapshot of each camera.

iPhone 12 Pro Max

26 mm focal length
1.7 µm pixels
ƒ/1.6 aperture
100% Focus Pixels
7-element lens

Apple ProRAW. For an absurd amount of creative control.

Apple ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing — with noise reduction and multi-frame exposure adjustments already in place — and have more time to tweak colour and white balance.

Dolby Vision recording

60 times more colours. Infinitely more spectacular.


AirPlay

streams your 4K Dolby Vision video to Apple TV and smart TVs.

Now every night is movie night.

The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.

87% better low-light video with iPhone 12 Pro Max

New ISP with improved noise reduction for more detail


TrueDepth camera
It’s never too late to take another Night mode selfie.

Night mode comes to the front camera, bringing all that low‑light detail and natural colour to your favourite subject. Deep Fusion, Smart HDR 3 and Dolby Vision recording are now on the TrueDepth camera too. So you’ll look your best in any light.

Super Retina XDR display
An infinity pool of pixels.

How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing colour, brightness and contrast to the very edge.

Up to1,200 nits peak brightness for HDR photos and movies
 2,000,000:1contrast ratio for true blacks and bright whites

Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone

MagSafe accessories
Everything just clicks.


Instant attraction.

Each piece magnetically snaps together like magic.

Stack and go.

Snap-on a case, a wallet or both. (Fear not, the wallet is shielded so it’s safe for credit cards.

Turbo chargeable.

Magnets align themselves perfectly every time for faster wireless charging.

Wireless
Speed up your downloads.


iOS 14
Get straight to the good stuff.

iOS 14 is packed with shortcuts that get you exactly what you want when you want it.

App Clips let you use a small part of an app to quickly do things like pay for parking or order takeaway.

Widgets have been redesigned to serve up the info you want at a glance — directly on your Home Screen.

Pinned conversations in Messages put the people you talk to most at the top of the list.

Privacy is built-in.

Privacy is built in.iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. And the list goes on.

We reduced our carbon footprint. By thinking inside the box.

Carbon savings equal to 450,000 fewer cars on the road per year.

Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment mean fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.

Even the little things are a big deal.

More shots, less lag
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.

Spatial audio with Dolby Atmos
Sound moves around you in 3D space, so you feel like you’re inside the action.

Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.6

Recycled rare earth in magnets
iPhone 12 Pro uses 100 per cent recycled rare earth elements in all magnets, including those in our MagSafe accessories.

AR
Use AR to see it from every angle.
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