As a new drop shipper, you will be wondering what should you do to get more sales. You have setup your store, get the product listings ready, the inventory supply is secured… Now what’s next?
Getting more sales is equals to getting more customers. The key is to create exposure and awareness of your business to your target audience.
You want to reach as many potential customers as possible in order to maximize your market reach and achieve long-term success. Without further ado, let’s start!
1. Optimize your store for SEO.
When potential customers search for specific products, you want your store to appear at the top or the first row.
Use relevant keywords on your product title that is related to the product that you are selling. Highlight the product’s features that you think will attract the interest of your customers.
By doing this, there will be exposure to your store when the customers search for the products using the search engines. Read here on why is SEO important.
2. Leverage online marketplaces
If your store is on the online shopping platforms such as AliExpress, Shopee, Lazada, Amazon, eBay, etc., make sure to join as many campaigns as possible.
By joining the campaign, your store will be marketed at the campaign page which is visible to the customers. Thus, the traffic will be automatically directed to your store and the exposure can be achieved.
3. Social media marketing
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Social media is a powerful tool for both organic and paid promotion.
Use platforms like Instagram, Facebook, TikTok or any other social media that is commonly used by your customers to showcase your products and to engage with them.
Create valuable contents like product demos, seasonal greetings, latest promotion updates, or even reviews from your satisfied customers.
By utilizing the social media strategically, it can make the audience get familiar with your brand and reminds them of your store when they are shopping for certain products. Read more about social media marketing here.
4. Use paid ads
Paid search and display ads can bring in traffic if you target the right audience. Run Google ads, Facebook ads, or Instagram ads with the right keywords that matches your products. This will create exposure of your store whenever the audience searched for the keywords on Google, Facebook or Instagram.
5. Offer incentives for new customers
All humans love attractive deals and discounts. By providing exclusive benefits for new customers, they will be drawn to sign up and try your products or service. You can give some discounts, free gifts, or free shipping for first-time customers. You can promote these deals on the product page, your store homepage, social media, or emails.
So these are the 5 strategies that you can implement to get more exposure and create brand awareness.
It takes time to build the business reputation. Make sure to regularly update your store with the latest products or contents on social media to increase organic traffic.
Watch this video to learn about brand awareness.